Leadership Team

Paul Lufkin

Founder & Chairman

Paul is a M&A and finance professional with a specialty in small business consolidations, having performed 39 M&A transactions as an owner/operator and/or investor. As one of the only Canadians who has lived in Colorado through cannabis legalization he performed early M&A as the industry was chaotically evolving. He’s able to bring unique perspectives to support the Canadian market as it becomes more profitable and share Canadian scalability experiences to the US markets as Unified helps consolidate them.

Sanja Carson

Leader of Retail Experience, Brand, and Marketing

An original pioneer of cannabis advocacy. Sanja Ganja is vastly known for her passion of cannabis education through her show “The Sanja Ganja Show”. While managing dispensaries, she was able to directly connect with patients all throughout Colorado. Over the last 12 years Sanja has grown from employee to board advisor of multiple operations in many other markets. Sanja utilizes her brand and retail knowledge to continue the elevation and growth of other businesses, while also being able to enter various industries to complete her mission within cannabis. Sanja advises Unified Global on industry trends, while building the culture of the collective and ensuring the representation of the brands we partner with. Sanja’s brand will evolve within Unified Global stores.

Michael Lamb

Head of Capital Markets and ESG Advisor

Michael has a long history of one foot in the dirt and one foot in the boardroom. Growing up in Northern California, he has worked in all verticals of business before integrating into the Capital Markets arena. After 35+ successful years working in management and sales, domestic institutional fixed income capital markets, wealth management, and with primary broker dealers, Michael left Morgan Stanley to design and develop the hedge fund Medicus LP, which invested in profitable, publicly traded equities that touched the cannabis sector. His focus is to represent cannabis culture, keeping it front and center while scaling Unified Global.

Krysta Jones

Leader of Cultivation

Krysta has been a leader in cultivation as well as many areas of Commercial Cannabis Operations since 2009, starting in Denver. 

She has directed and operated numerous cultivations of both THC and CBD in multiple markets around the nation.  This has included a cultivation start-up project successfully helping establish one of Oregon’s biggest cultivators.

Krysta brings the latest cultivation methodologies and industry trends in creating sustainable business strategies and effective business operations.

Tracy Dee

Leader of Unification

Tracy Dee is a change champion, bridge builder and overall Cannabis advocate here to UNIFY Corporate America and the Cannabis Industry! She brings over 30 years of experience within multiple industries effectively merging teams together for successful collaborations and transformations including the Molson/Coors integration with Miller, and the integration of key business functions for over 20 subsidiaries of one of the world’s largest mining companies.

A blending of project management and change methodologies for unification of multiple initiatives is her unique skillset. Tracy Dee can clearly understand the vision and strategy of any project and then lead the execution with precision and expertise.

Advisory Board Members

Scott Conners

Culture Advisor

Scott has a long history of assisting businesses across multiple industries with their finance and business development initiatives. From investment banking to corporate finance and pro forma forecasting; Scott brings a level of leadership, execution and success to Unified Global. Working with the team on its expansion initiatives, Scott gives Unified Global the opportunity to scale quickly while maintaining the delicate balance between investment and spending.

Jonathan Denis

Advisory Board Chair

Jonathan is a partner at Guardian Law LLP in Calgary, Alberta. Jonathan served as Alberta’s 23rd Attorney General during his two terms as a Member of the Alberta Legislature (MLA). Jonathan is a director of the Canadian Cannabis Chamber and has numerous cannabis clients. He is focused on ensuring a proper balance between the rights of legitimate cannabis businesses and public safety.

Dr. Aasim Malik

Medical Advisor

Dr. Malik is a Canadian physician who is a pioneer in prescribing medical CBD cannabis to patients. Originally opposed to cannabis while he managed addictions clinics, he began to see the research illustrating the benefits of the plant. Today, Dr. Malik has over 1,000 patients that he regularly treats with different strains of cannabis for pain, anxiety, PTSD, with a particular focus on sleep disorders for first responders. Over 95% of his patients are over the age of 40 and 90% are shift workers. As Chief of Unified’s Medical Advisory Board, he provides the realities of patients and medical community experiences.

Grant Moreau

Manufacturing & Retail Advisor

Grant is a seasoned Canadian executive with multiple years growing small companies to leading teams for Fortune 300 companies. With experience with multiple mergers and acquisitions integrations, he’s a team builder that unites organizations and grows sales with a keen eye to the bottom line. With careers in both retail and manufacturing, Grant brings a unique blend of expertise and leadership to advise on Unified’s Canadian vertical integration strategy.

Richard C. Wilson

Investor Relations Advisor

Richard C. Wilson has helped raise over $250M and built a $5 Billion+ buy-side advisory business now under contract with 3 billionaires, over 20 centi millionaires, and a few $10M+ families.Richard is also founder of the Family Office Club with over 1,600global registered investors, and he is the author of the #1 bestselling book “Capital Raising: The 5-Step System for Raising Capital from Private Investors.” Richard has conducted over 25 live full day investor relations workshops and is one of the top trainers and thought leaders globally on how to raise capital.

Captain Jolanda Witvliet

Product Development Advisorand Lobbyist

Captain Witvliet has an extensive background in the aviation industry spanning over 40 years. Her experience reaches beyond the flight deck as she has been heavily involved in pilot instruction, production of training manuals, app development, creating educational videos, and written countless articles plus is a published author. She has also spent time collaborating with the FAA on regulatory matters.

Working with Unified Global’s Medical Advisors, Jolanda is supporting the development of CBD products for airline industry employees. She will be lobbying for an amendment of regulations that currently prohibits use of CBD and other THC products to treat common health issues.

Molly Hennessy

ERP & Compliance Advisor

Molly has worked in the cannabis industry, from the ground up, having worked in dispensaries and cultivation facilities before spending the last 6 years implementing ERP/seed to sale software, specifically the Adilas platform, into multiple verticals in Arizona, Nevada, New Mexico, Colorado and Canada. Molly has maintained a special interest in inventory control and compliance within the industry with the belief that transparency and adaptation to new rules and regulations will allow the cannabis industry to succeed. With an education in Business and a background in Health Care Management, Molly brings a compliant and collaborative approach to the emerging cannabis industry